Wednesday, 23 March 2011
Production and Distribution: 3D at the Box Office
The invention of 3D is not going as well as expected. After nearly 80 percent of those who saw "Avatar" saw it in 3D, it was assumed that the format would quickly overtake theatrical distribution. But 3D's box-office has gone downhill ever since. People have become disinterested in paying high ticket prices for uneven quality.Studio executives have said that the public is losing interest in 3D.For example, only 45% watched Universal’s “Dispicable Me” in 3D.The most recent 3D release, Warner's converted "Cats and Dogs: The Revenge of Kitty Galore," grossed only about $6.9 million in 3D revenue for its opening weekend -- the worst performance in the 3D distribution.
BTIG Research analyst Richard Greenfield said “I think the overall message isn't that 3D is a fad or that it’s going away, but I’m not sure we’re moving to a point where 50 percent of the box office is derived by 3D ticket sales as some of the bulls currently believe.”
TRON: Legacy
National audiences are targeted by films by being promoted globally. This includes investment to market the film, so that the film can get as much publicity as it can get. Disney targeted the film Tron nationally by the following marketing they used:
- Ticket sales were opened for midnight screenings in IMAX 3D theatres.
- Disney held an IMAX 3D experience on 28th October called ‘TRON Night’. Selected 3D and IMAX 3D theatres worldwide (except Southern Sweden) played a 23 minute sneak preview of the film.
- ‘TRON Tuesdays’: Every Tuesday leading up to the release of the movie (17th December), exclusive new video content, including behind-the-scenes clips, trailers and artwork, was released on the web.
- TRON: Get on the Grid Sweepstakes.
- The TRON Soundtrack including music by Daft Punk was released on December 7th to promote the film before it was released in cinemas.
- TRON products were released to promote the film such as toys, clothing and even tech gadgets.
- TRON’s video game ‘TRON: Evolution’ based on the movie was released in stores on December 7th, as well as the soundtrack, to promote the film before it was released in cinemas to gain more publicity.
- The premier of the film was broadcast live on the internet, on the official TRON facebook page.
- Disney released the first theatrical trailer on March 5, 2010 along with other films. A new trailer was released on November 9, 2010. They also released sneak previews of the film, aired on November 5th (during popular TV programmes such as ‘Suite Life on Deck’ and ‘Pair of Kings’ on the Disney Channel to promote TRON.
As well as promoting the film nationally to gain as much publicity for TRON as possible, Disney also held local marketing events, to gain more attraction from the local area. This included:
- On October 8, at the Disneyland Resort in California, a night time dance/street event was held at Hollywood Pictures, Disney California Adventure to celebrate the release of the TRON film. A sneak preview with scenes from the film was shown in 3D with additional in-theatre effects.
- Disney was involved with the Ice Hotel in Jukkasiarvi, a high-tech suite inspired by the film TRON: Legacy. The suite uses electroluminescent wire to capture the art style of the film. It’s expected to get 60,000 visitors for the season from December 2010 through until April 2011.
- Ticket sales were opened for midnight screenings in IMAX 3D theatres.
- Disney held an IMAX 3D experience on 28th October called ‘TRON Night’. Selected 3D and IMAX 3D theatres worldwide (except Southern Sweden) played a 23 minute sneak preview of the film.
- ‘TRON Tuesdays’: Every Tuesday leading up to the release of the movie (17th December), exclusive new video content, including behind-the-scenes clips, trailers and artwork, was released on the web.
- TRON: Get on the Grid Sweepstakes.
- The TRON Soundtrack including music by Daft Punk was released on December 7th to promote the film before it was released in cinemas.
- TRON products were released to promote the film such as toys, clothing and even tech gadgets.
- TRON’s video game ‘TRON: Evolution’ based on the movie was released in stores on December 7th, as well as the soundtrack, to promote the film before it was released in cinemas to gain more publicity.
- The premier of the film was broadcast live on the internet, on the official TRON facebook page.
- Disney released the first theatrical trailer on March 5, 2010 along with other films. A new trailer was released on November 9, 2010. They also released sneak previews of the film, aired on November 5th (during popular TV programmes such as ‘Suite Life on Deck’ and ‘Pair of Kings’ on the Disney Channel to promote TRON.
As well as promoting the film nationally to gain as much publicity for TRON as possible, Disney also held local marketing events, to gain more attraction from the local area. This included:
- On October 8, at the Disneyland Resort in California, a night time dance/street event was held at Hollywood Pictures, Disney California Adventure to celebrate the release of the TRON film. A sneak preview with scenes from the film was shown in 3D with additional in-theatre effects.
- Disney was involved with the Ice Hotel in Jukkasiarvi, a high-tech suite inspired by the film TRON: Legacy. The suite uses electroluminescent wire to capture the art style of the film. It’s expected to get 60,000 visitors for the season from December 2010 through until April 2011.
Monday, 21 March 2011
Wednesday, 16 March 2011
Film 4 Institutions and Audience
1. What is Film4's remit (its reason and purpose for being)?
2. What types of films are green-lighted by Film4? Give examples of films and genres.
- Slumdog Millionaire
- Four Lions
- Last King of Scotland
- Venus
- Happy-Go-Lucky
- In Bruges
- This is England
- East is East
3. Why is Tessa Ross regarded as "the mother of British film-making" and therefore instrumental for Film4's success?
Ross' role has been confirmed to be one of the most important film industry executives in the UK, with a track record including the 8-oscars-winning film 'Slumdog Millionaire'. She was responsible for the making of the film and has now become like a mother figure to Britain's film industry, nurturing new talent and nursing more unestablished directors: "It's all about nurturing. This should be a very cosy place, it should be the safe place. If you can't make mistakes here at home, where can you?"
4. How much is Film4's yearly budget and how much of it did "Slumdog Millionaire take up? ( Be careful with this one as co-productions, UK Lottery money and deals with Pathe, etc. helps make Film4's budget stretch further!)
5. Why does Film4 form partnerships with other companies/individuals?
6. What is the future for Film4 - budget and film-wise?
Channel 4 is increasing the budget of Film4 by 50% to £15m per year to boost its total programming budget to £50m. The increased budget will provide the domestic film industry with a financial boost due to the Government's decision to close the UK Film Council according to David Abraham (Channel 4's chief executive).
7. What problems did Film Four face in the naughties?
Ever since 2001, after suffering a £5.7m loss (due to 'Charlotte Gray' being the most expensive film they made and a box office flop), Film 4 has been remembered for causing major financial problems.
2. What types of films are green-lighted by Film4? Give examples of films and genres.
- Slumdog Millionaire
- Four Lions
- Last King of Scotland
- Venus
- Happy-Go-Lucky
- In Bruges
- This is England
- East is East
3. Why is Tessa Ross regarded as "the mother of British film-making" and therefore instrumental for Film4's success?
Ross' role has been confirmed to be one of the most important film industry executives in the UK, with a track record including the 8-oscars-winning film 'Slumdog Millionaire'. She was responsible for the making of the film and has now become like a mother figure to Britain's film industry, nurturing new talent and nursing more unestablished directors: "It's all about nurturing. This should be a very cosy place, it should be the safe place. If you can't make mistakes here at home, where can you?"
4. How much is Film4's yearly budget and how much of it did "Slumdog Millionaire take up? ( Be careful with this one as co-productions, UK Lottery money and deals with Pathe, etc. helps make Film4's budget stretch further!)
5. Why does Film4 form partnerships with other companies/individuals?
6. What is the future for Film4 - budget and film-wise?
Channel 4 is increasing the budget of Film4 by 50% to £15m per year to boost its total programming budget to £50m. The increased budget will provide the domestic film industry with a financial boost due to the Government's decision to close the UK Film Council according to David Abraham (Channel 4's chief executive).
7. What problems did Film Four face in the naughties?
Ever since 2001, after suffering a £5.7m loss (due to 'Charlotte Gray' being the most expensive film they made and a box office flop), Film 4 has been remembered for causing major financial problems.
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