Young (children)
- Lots to learn
- Uncontrollable
- Lack common sense
- Cry a lot
- Want attention
- Naive/vulnerable
- Reliable
- Energetic/hyper
- Cheeky
- Gullible - believe anything (e.g. fantasies: 'happy ever after', 'father christmas', 'tooth fairy')
- Demanding
- Low attention span (get bored easily)
- Naughty (brats)
- Loud
- Denim dungarees
- Motif T-shirts (characters)
- Wear bright colours
- Influenced easily
- Stock characters (don't have main characters)
Young (teenagers)
- Mischief
- Chav
- Goth
- Geeks
- Criminals
- Immature
- Boys very untidy
- Girls fragile/very girly
- Manly girls (tomboys)
- Wasters/druggies
- Smoking/drinking
- Mardy (hormonal/emotional)
- Rebellious
- Lazy (sleep a lot)
- Having sex/always thinking about it
- Relationships
- Young pregnancy
- Nerds/geeks studying
- Unaware/not in control
- Getting into fights
- Arguing with parents
Adults (middle-aged)
- Well off/wealthy
- Job
- More disposable income
- Hobbie
- Parents
- Always busy (hectic life schedule)
- On the phone/sorting out things
- Travelling
Adults (elderly)
- Knowledgable/experienced
- Fragile/weak
- Vulnerable
- Victimized in crime
- Hatred for youth
- Quiet
- Mardy/grumpy/short tempered (towards youth)
- Happy/merry
- Slow walkers (walking stick)
- 'Story tellers' (reflect on past)
- Always cough/ill
- Bad eye sight (wear glasses)
- Bad hearing (hearing aid)
- Bold/no hair
- Grey/white hair
- Old-fashioned (wear beige hats/coats, dull colours)
- Knitting/sewing
- Tea and biscuits
- Brandy/sherry/gin
- Smoke pipes
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