Masthead - the title of the magazine. Usually places at the top of the front cover (for display purposes).
Puff - words/phrases on the cover (used to boost status)
Central Image - principle image on the front cover
Plug - information about a magazines contents
Left Side Third - important or appealing information placed here as magazine may be displayed horizontally
Cover Lines - information about the main articles
Direct Mode of Address - words that 'talk' to the reader personally
Tag Line - information about a magazines contents
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