Friday, 26 November 2010

Avatar Analysis


The stars:
- Sam Worthington
- Zoe Saldana
- Stephen Lang
- Michelle Rodriguez
- Joel David Moore
- Giovanni Ribisi
- Sigourney Weaver

The director: James Cameron

The producers:
- James Cameron
- Jon Landau

Genre:
- Fantasy
- Science-fiction

Distributed by: 20th Century Fox

Production budget: $237million (re-release $9million)

Gross revenue: $2,778,527,559

Running time: 162 minutes

Marketing:
- Promotions
- Books
- Video games
- Action figures
- Postage stamps

Friday, 19 November 2010

Kickass Analysis


Mark Miller produced Kickass after producing "Wanted" but decided to take a more "hands on" approach this time as he was simply asked questions and answered them about how he wanted "wanted" to be made. He chose the cast, the script was then drafted, he also chose the costumes as well as the sets and where the film took place, for how long and how many hours a day. It took 14 weeks, doing 14 hour days to film.
Kick Ass is a superhero/action-comedy film based on the comics of Marvel Comic's chief writer Mark Millar.
The film had a few problems in the production of making the film. They found the script was a particular problem. Millar, used to autonomy, was shocked at the accommodations he had to make. He also faced with the problem of not being able to afford even a 'C grade' Marvel character. The film took the unusual step of writing the comic book at the same time the film was produced. They said this didn’t help when it came to financing the film.
They also had problems with controversy surrounding the film. One of the main problems in the film was swearing. Even after having the distributors’ (Sony) ask to attempt to "tone down" the language. they ignored them and carried on regardless. Another problem with the film was the difference of opinions on the ending of the movie, in the comic the "hero" never got the girl and was out rightly rejected, whereas the film has the happy ending of them getting it together.
In January 2010, an uncensored preview clip of the film was attacked by family advocacy groups for its display of violence and use of the line "Okay you cunts, let's see what you can do now," delivered by ChloĆ« Moretz, who was only 11 at the time of filming. Australian Family Association spokesman John Morrissey claimed that "the language was offensive and the values were inappropriate – without the saving grace of the bloodless victory of traditional superheroes".
Several critics like Roger Ebert and the Daily Mail's Christopher Tookey accused the film of glorifying violence, particularly violence by young children, while Tookey also claimed Hit Girl was "made to look as seductive as possible".
The film received an R rating from the MPAA for strong brutal violence throughout, pervasive language, sexual content, nudity and some drug use. It received a 15 rating from the BBFC. This would have affected the performance by receiving a lower audience as it is not suitable for any children under the age of 15. However, this didn’t affect its performance in France as it received a PG rating in France, in which Director Matthew Vaughn was surprised as he felt the 15 certificate was about right.
How they saved money
The technology used

The film received an R rating from the MPAA for strong brutal violence throughout, pervasive language, sexual content, nudity and some drug use. It received a 15 rating from the BBFC. This would have affected the performance by receiving a lower audience as it is not suitable for any children under the age of 15. However, this didn’t affect its performance in France as it received a PG rating, in which Director Matthew Vaughn was surprised as he felt the 15 certificate was about right.
Promotion
The film's soundtrack album was released in the United Kingdom on 29 March 2010, and in the United States on 30 March 2010. The title song is by pop singer-songwriter Mika, co-written by Jodi Marr and produced by RedOne.
1.    “Stand up” – The prodigy
2.    “Kick Ass (Radio Edit)” – Mika vs. RedOne
3.    “Can’t Go Back” – Primal Scream
4.    “There’s a Pot a Brewin” – The Little Ones
5.    “Omen” – The Prodigy
6.    “Make Me Wanna Die” – The Pretty Reckless
7.    “Banana Splits (Kick-Ass Film Version)” – The Dickies
8.    “Starry Eyed” – Ellie Goulding
9.    “This Town Ain’t Big Enough For The Both Of Us” – Sparks
10.  “We’re All In Love” – The New York Dolls
11.  “Bongo Song” – Zongamin
12.  “Per Qualche Dollaro in Piu (For a Few Dollars More)” – Ennion Morricone
13.  “Bad Reputation” – The Hit Girls
14.  “An American Trilogy” – Elvis Presley

Tuesday, 16 November 2010

How is Age represented?

Young (children)
   - Lots to learn
   - Uncontrollable
   - Lack common sense
   - Cry a lot
   - Want attention
   - Naive/vulnerable
   - Reliable
   - Energetic/hyper
   - Cheeky
   - Gullible - believe anything (e.g. fantasies: 'happy ever after', 'father christmas', 'tooth fairy')
   - Demanding
   - Low attention span (get bored easily)
   - Naughty (brats)
   - Loud
   - Denim dungarees
   - Motif T-shirts (characters)
   - Wear bright colours
   - Influenced easily
   - Stock characters (don't have main characters)

Young (teenagers)
   - Mischief
   - Chav
   - Goth
   - Geeks
   - Criminals
   - Immature
   - Boys very untidy
   - Girls fragile/very girly
   - Manly girls (tomboys)
   - Wasters/druggies
   - Smoking/drinking
   - Mardy (hormonal/emotional)
   - Rebellious
   - Lazy (sleep a lot)
   - Having sex/always thinking about it
   - Relationships
   - Young pregnancy
   - Nerds/geeks studying
   - Unaware/not in control
   - Getting into fights
   - Arguing with parents

Adults (middle-aged)
   - Well off/wealthy
   - Job
   - More disposable income
   - Hobbie
   - Parents
   - Always busy (hectic life schedule)
   - On the phone/sorting out things
   - Travelling

Adults (elderly)
   - Knowledgable/experienced
   - Fragile/weak
   - Vulnerable
   - Victimized in crime
   - Hatred for youth
   - Quiet
   - Mardy/grumpy/short tempered (towards youth)
   - Happy/merry
   - Slow walkers (walking stick)
   - 'Story tellers' (reflect on past)
   - Always cough/ill
   - Bad eye sight (wear glasses)
   - Bad hearing (hearing aid)
   - Bold/no hair
   - Grey/white hair
   - Old-fashioned (wear beige hats/coats, dull colours)
   - Knitting/sewing
   - Tea and biscuits
   - Brandy/sherry/gin
   - Smoke pipes

Termonology

Denotation - what you see
Connotation - what is implied
180 degree rule - action occurs in front of 'line'
Two shot - two people in the shot
Panning - pan across or out shows movement
Over the shoulder shot - conversation
Established shot - 1st shot of film
Tracking/dollying shot - follow actor
Ambient sound - sound which makes the atmosphere
Low angle shot - looking up (implies power)
Eye line match - on same level for continuity
Tilting shot - 'tilt' camera
Steadicam - hand held camera, around the waist (documentaries)
Dissolve - shot fades into another
Canted shot - off centre
Zoom - get closer to the action
Compressed time - not actual time - shortened (editing effects)
Flashback - understanding of past or recent events
Montage - complication/group of images
Jump cut - cutting to a very different shot
Mise-en-scene - everything that's in a shot
POV (Point of view shot) - through the eyes of the character
Low key lighting - creates atmosphere
High key lighting - bright
Back lighting - lights from behind (glow/mystical)
Diegetic sound - part of the action
Non-diegetic sound - background sound (we can hear but characters cant) Asynchronous sound - sound that is added afterwards (dont match with action)
Synchronous sound - sound matches action/at the same time
Sound bridge - sound between two shots/soundtrack player before the end of scene, link of sound across action

Thursday, 11 November 2010

Above the Line/Below the Line Advertising

'Above the line' - is a type of advertising through media such as television, cinema, radio, prink, web banners and web search engines to promote brands. This type of communication is conventional in nature and considered impersonal to customers.

'Below the line' - is efficient and cost effective for targeting a limited and specific group.This can take the form of tie in's with other products and companies.


Four Quadrant Picture

-  A four quadrant picture is a marketing term used to describe a film targeted to all audience quadrants
-  PG films and PG13 are ideal
-  No over 18 certificate
-  The four quadrant pictures are:



On the downside, many wonder how much effort is placed on credible, engaging story lines as opposed to marketing opportunities in these behemoth cinematic endeavors.

How is physical disability represented?



Tourettes syndrome is a physical disibility. People that have tourettes have difficulty in controlling their behaviour and tend to say or do whatever is on their mind without thinking beforehand.
The people on this video clip are on a documentary about people who suffer from tourettes. They are represented by being portrayed as overall very happy and joyful characters. This is shown by the fact that they are usually laughing and making jokes. It is also suggested because they are not seen to be upset or ‘down’ because of the disability but seem to be smiling throughout the clip. This therefore shows that the disability doesn’t have much of effect on them as they are not really bothered about it as they seem to be happy. This shows that the disability doesn’t affect their feelings. 

They could also be seen to be represented as quite rude characters because they don’t have any thought or consideration as to what they are saying, or the effect it will have on other people. Therefore, the word choices or language that they use could be found quite insulting to some. Also, the fact that they have the tendency to laugh about their comments after they have said it could also cause it to be represented as insulting because it could suggest that they are doing it purposely. This also represents them as to not really caring, although they can’t help it as it is due to the condition that they suffer from. 

Overall, the clip represents a sign of sympathy towards the characters as they can’t physically do anything about their illness, even though they might not want or need for sympathy because they don’t seem to be too bothered by their condition. The disability could also represent the sufferers to be inconsiderate due to the fact that they say whatever is on their mind without realising, and therefore don’t have any time to think about how it will affect other people’s feelings.