Wednesday, 30 March 2011

Film Distribution

After a film has been produced, it needs to be released in cinemas. Film Distributors are a company or an individual that are responsible for releasing the films to the public, by cinema or for home viewing (DVD, Video-On-Demand, Download, Television etc). A distributor may do this directly (if the distributor owns the theatres or distribution networks) or through theatrical exhibitors and other sub-distributors.

If a distributor is working with a theatrical exhibitor, the distributor secures a written contract stipulating the amount of the gross ticket sales to be paid to the distributor by the exhibitor (usually a percentage of the gross) after first deducting a "floor", which is called a "house allowance" (also known as the "nut"), collects the amount due, audits the exhibitor's ticket sales as necessary to ensure the gross reported by the exhibitor is accurate, secures the distributor's share of these proceeds, and transmits the remainder to the production company (or to any other intermediary, such as a film release agent).

The distributor must also ensure that enough film prints are struck to service all contracted exhibitors on the contract-based opening day, ensure their physical delivery to the theatre by the opening day, monitor exhibitors to make sure the film is in fact shown in the particular theatre with the minimum number of seats and show times, and ensure the prints' return to the distributor's office or other storage resource also on the contract-based return date. In practical terms, this includes the physical production of film prints and their shipping around the world (a process that is beginning to be replaced by digital distribution) as well as the creation of posters, newspaper and magazine advertisements, television commercials, trailers, and other types of ads.

Furthermore, the distributor is responsible for ensuring a full line of film advertising material is available on each film which it believes will help the exhibitor attract the largest possible audience, create such advertising if it is not provided by the production company, and arrange for the physical delivery of the advertising items selected by the exhibitor at intervals prior to the opening day.

1 comment:

  1. Becky, you really need to turn these into your own words, just cutting and pasting chunks wont help you understand the topic or the issues.

    You also need to get your Kings Speech work done and onto the blog. The exam requires you to talk predominantly about the British Film Industry so you knowledge of this film is essential.