UK Film Council on Distribution

Last year, less than 100 films (out of 505 released in the UK) accounted for more than 80% of the total box office generated. The good news is, audience for non-mainstream films is growing year on year. When cinema-goers know when and where they're being screened – so-called non-mainstream films like Brokeback Mountain, March of the Penguins, Closer, Volver and Pan's Labyrinth can attract large audiences.

The UK Film Council work's to make non-mainstream films more accessible in three ways:

Improving access – the Digital Screen Network is made up of 240 digital screens across the UK that now show non-mainstream films regularly.
Raising awareness – the Prints and Advertising Fund provides £2 million every year to help British distributors promote non-mainstream films.
Increasing information – the UK Film Council website, is one of the UK's leading websites for film fans looking to watch, buy, download or rent great films..