
For example, only 45% watched Universal’s “Dispicable Me” in 3D.The most recent 3D release, Warner's converted "Cats and Dogs: The Revenge of Kitty Galore," grossed only about $6.9 million in 3D revenue for its opening weekend -- the worst performance in the 3D distribution.
BTIG Research analyst Richard Greenfield said “I think the overall message isn't that 3D is a fad or that it’s going away, but I’m not sure we’re moving to a point where 50 percent of the box office is derived by 3D ticket sales as some of the bulls currently believe.”
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