Thursday, 11 November 2010

Above the Line/Below the Line Advertising

'Above the line' - is a type of advertising through media such as television, cinema, radio, prink, web banners and web search engines to promote brands. This type of communication is conventional in nature and considered impersonal to customers.

'Below the line' - is efficient and cost effective for targeting a limited and specific group.This can take the form of tie in's with other products and companies.

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